A "Street stall" is an activist tactic where you stand in a high-traffic area in your community (like outside a shopping centre) and collect petition signatures or vote pledges.
Street stalls allow you to have conversations with soft and undecided voters. The process of signing the petition solidifies "soft" Yes voters and applies "social pressure" to undecideds. They can see that people in their community support Voice.
Read our guide on how to hold a street stall here!
The process of signing a petition solidifies "soft" Yes voters and applies "social pressure" to undecideds. They can see people in their community support Voice.
Set up
Choose somewhere with high foot traffic (outside a busy shopping strip, supermarket, footpath, park etc) where there is space for people to stop and speak to you. You don't require a permit to be on public property - but if you get kicked out of your location don't worry, just move somewhere nearby.
Connect
As people approach, introduce yourself, explain why you’re volunteering your time to campaign for the Voice. Try the 10 - 5 - 2 method!
When a voter is 10 metres away, make eye contact and smile as they approach.
When they’re 5 metres away, warmly connect with an opening line like “Hey! How’s it going?”
When they’re 2 metres away, ask them a question e.g. “Have you heard about the First Nations Voice to Parliament?” or “Have you heard about the referendum coming up?”
Collect Pledges or Petition signatures and photos!
Remember, the purpose of a street stall is to have conversations with soft and undecided voters. Using the petition data you collect, we'll text or email a reminder to vote YES in the referendum.
Put an ask on people you have a conversation with - it's the most important part of your conversation. They might not remember what you discussed, but they'll remember making a commitment to you.
Example asks:
“To build community momentum for the Yes vote, locals are signing a pledge to vote Yes for the referendum, are you willing to sign?”
"We want to show that we have the full backing of the community. Can we take a selfie together?
If they’re enthusiastic, ask if they want to join the campaign and volunteer or donate. Make sure they tick ‘volunteer’ or ‘donate’ and say we’ll be in touch.
Group photo!
"Photos or it never happened!" The ‘No’ campaign has big advertising money and Murdoch’s support to dominate the mainstream media – so we need to show off our actions and dominate social media with photos of our lovely activists running a positive, people-powered campaign! When other ‘Yes’ voters see these photos, it will make them more likely to get involved.
Data return
Petition data is really important. After their positive conversation with you, a voter might have a conversation that changes their mind. Closer to referendum day, we need to email or text the voter a reminder of their commitment and make them feel good about voting Yes. You can read our privacy policy here - basically it says we don't sell data to anyone, ever.
Talk to a campaign organiser about how best to return your data & keep it safe - email [email protected] with any questions!